Why 3 Successful Chicago Restaurants Aim to Take You on Vacation
In one year, Brad Parker, CEO of Parker Restaurant Group. Parker opened three restaurants in Chicago: The Hampton Social, The Bassment and Mahalo - and all three are quickly becoming local favorites and travel destinations.
Parker points out the importance of social media for lifestyle companies, explaining that the power of a third party is much greater than any deliberate ad placement or self-promotional element. Unique design elements are key to differentiating your experience, and a small investment can go a long way.
"People want to have a reason to tell people they're there," he explains. Elaborating on his individual strategy for these lifestyle restaurants, Parker notes that it isn't always easy or obvious.
"There's a missing piece in [entrepreneurs'] heads ... we don't fear failure, because fearing failure will make you stop trying to do it in the first place."