PR Expert: Social Media Has Obliterated Traditional Public Relations
Victoria Kent, founder of Victoria Kent PR, talks about how social media is taking over traditional public relations.
She's a food and beverage specialist who has consistently placed clients in top-tier publications such as the New York Times, Travel+Leisure, People Magazine, Food & Wine, the TODAY Show and Chicago Tribune. Here she shares the tactics, strategies and mindset that's allowed her and her clients to stand out in the crowded field.
"I think people are looking for something quicker than the traditional press release," she says.
Click play and learn more about the changing landscape of PR.