How Coffee and Bicycles Made a Brand That Even Beyonce Loves
Mike Salvatore is owner of Heritage Bicycles, a Chicago bike store that doubles as a coffee shop. Salvatore says he had the dual-concept in mind from the start and knew that food and drink would not only enhance the retail experience but provide him with exposure to two markets - a must in a city where weather is a factor and can wreck a company's bottom line.
In the process he created a cult following that includes Beyonce, Jay-Z and Jack Dorsey, co-founder and CEO of Twitter. The entrepreneur admits he doesn’t have it all figured, but an ever-growing clientele -- he must be doing something right