How Did Lana Jewelry Score Deals With Vogue and Glamour? Because the PR Director Was Persistently Nice.

It all started when we found out Fallon Ryan, public relations director at Lana Jewelry, has placed her client's products on some of Hollywood's biggest names - without pay to play.

Here, she explains the importance of being aggressive with what you want to achieve and never taking no for an answer. Her passion and hustle has allowed her to land placements for Lana Jewelry in magazines like Vogue, Harper’s Bazaar and Glamour.

"The secret to success is finding the balance between persistence and niceness," Fallon says. "I am not a short email person -- I'm always going to say hello, I'm always going to end with a nice note for your day... I just always want to make people feel better about themselves, because that leaves them with a great reflection of Lana Jewelry as a brand."

Keep up with Fallon via Instagram: @FallonPR

Entrepreneur: How Did Lana Jewelry Score Deals With Vogue and Glamour? Because the PR Director Was Persistently Nice.